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Can your business survive without social media?

Social media has certainly changed the marketing landscape. Social media helps you identify; target and communicate to your audience quite quickly and for some products and services it is a necessity. However, your business can still survive without social media if...

4 characteristics to think like a Successful Entrepreneur

Entrepreneurs are critical to economic development. They create jobs and opportunities for the teeming populace. Where a service is lacking, they identify the gap and put measures in place to fill the gap. And they bring new products to the market through their...

How to analyze risk as an entrepreneur?

Risk is paramount in every business venture. The business decisions you make are a major risk that may pan out well or go south. However, knowing how to analyze risk as an entrepreneur may help your business avoid the unworthy risk that could hurt your business....

How do you measure success?

Measurement will ensure that you are progressing your goals towards success and may highlight the extent to which you have achieved those goals and what you need to improve to address those goals. So, what are 6 ways to measure success?   1. Customer Satisfaction...

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